On each university page, put:

Very nice picture

Location (could be a map graphic/image)

Overview of school

Schools, majors, etc

Admission statistics + Common data set link (if applicable)

Pros/Cons of school

Could do rating based on each major

Links to sites with more information (Cornell University website, any. helpful links on reddit, prep scholar, other sites)

Nice slideshow of pretty photos

Christian presence (probably do separate page for this for every university)